Puig commissioned us to successfully launch their new perfume "Gaultier Divine" in Switzerland, a fragrance that celebrates the diversity of women. This message was at the heart of our campaign. Danitsa, who has made her mark in the male-dominated rap scene and lives true cultural diversity, became the authentic representative. Together with her, we designed three campaign motifs that visualize courage, strength, and playfulness. Thanks to our campaign, which included digital channels, media, and influencers, we were not only able to increase the awareness of "Gaultier Divine" but also successfully introduce the fragrance to the Swiss market.